Terms & Conditions
These Terms & Conditions (“Terms”) govern your access to and use of primaxai.io (our corporate website) and the project portals hosted at app.primaxlaunch.com/[project name] (together, the “Website”). The Website is operated by Primax AI Pty Ltd (“PRiMAX”). By accessing or using the Website, you agree to be bound by these Terms. If you do not agree, please discontinue use.
These Terms do not apply to property developers’ own marketing websites that link to the Website. Those sites are operated separately by the relevant developer and are governed by the developer’s own terms.
1. About us and what we do
PRiMAX is an Australian proprietary limited company based in Sydney, New South Wales. We operate a behavioural intelligence platform for off-the-plan property developers in Australia and New Zealand. The platform captures digital buyer behaviour through hosted project portals, models purchase intent using proprietary machine learning, and writes commercial intelligence into developers’ existing CRM systems. Our tagline is “From soil to settle.”
On the project portals at app.primaxlaunch.com/[project name], the property developer is responsible for the project being marketed and is the controller of any personal information you submit. PRiMAX operates the technology platform and is identified as the platform provider.
2. What the Website provides
Through the Website you may access:
- Information about PRiMAX, our services, and our developer clients.
- Project portals containing listings, floor plans, pricing guidance, project updates, and related marketing content provided by or on behalf of developers.
- Tools to register your interest, submit enquiries, or engage with project content.
Information on the Website:
- Is provided for general informational and marketing purposes only.
- Does not constitute professional, legal, financial, or investment advice.
- Does not constitute an offer to sell or a solicitation to buy any property or financial product.
- May change without notice.
You should obtain independent professional advice before making any decision in reliance on information from the Website.
3. Eligibility
By using the Website, you confirm that:
- You are at least 18 years old, or are using the Website with the consent and supervision of a parent or legal guardian who agrees to these Terms on your behalf.
- You will use the Website in accordance with these Terms and all applicable laws.
4. Acceptable use
When using the Website, you must not:
- Use automated tools, bots, scrapers, spiders, or similar technology to access, copy, or extract data from the Website.
- Reproduce, republish, distribute, sell, sublicense, or commercially exploit any content without our prior written permission.
- Copy, modify, reverse engineer, or create derivative works of any part of the Website, including its design, layout, code, content, or underlying machine-learning models.
- Use the Website to transmit harmful, unlawful, defamatory, infringing, or misleading content.
- Interfere with or disrupt the Website, its servers, or networks.
- Attempt to gain unauthorised access to any part of the Website or its underlying systems.
- Use the Website in a way that violates any law in your country of residence or use.
We reserve the right to take legal action, including seeking damages and injunctive relief, against any user who breaches these Terms.
5. Intellectual property
All content on the Website, including text, graphics, images, logos, designs, layouts, software, machine-learning models, model outputs (such as intent scores and tiers), and benchmarks, is owned by Primax AI Pty Ltd, our developer clients, our licensors, or other content partners, and is protected by intellectual property laws in Australia, New Zealand, and internationally.
You are granted a limited, non-exclusive, non-transferable, revocable licence to access and view the Website for personal, non-commercial purposes only. All other rights are reserved.
6. Accuracy of information
We aim to keep the Website accurate and up to date, but:
- Information may change without notice and may not be current at the time you view it.
- The Website may contain inaccuracies, errors, or omissions.
- We do not warrant that the Website or its content is current, complete, or error-free.
You should verify any property information directly with the relevant developer or selling agent before relying on it.
7. Third-party content and links
The Website may include links to third-party websites, services, or content (including developers’ own marketing sites). We do not control or endorse these third parties and are not responsible for their content, services, privacy practices, or availability. Your use of any third-party site is at your own risk.
8. Disclaimer of warranties
To the maximum extent permitted by law, the Website and its content are provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, reliability, non-infringement, or uninterrupted access. PRiMAX makes no representation or warranty about the accuracy of any intent score, intent tier, or other model output.
9. Limitation of liability
To the maximum extent permitted by law, Primax AI Pty Ltd, its directors, officers, employees, agents, and affiliates will not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from your use of the Website or reliance on its content, including (without limitation) loss of profits, revenue, data, business, or goodwill, or any decision to buy or not buy a property based on Website content or model outputs.
10. Consumer law rights
Nothing in these Terms excludes, restricts, or modifies any rights or remedies you may have under:
- The Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)), if you are an Australian consumer.
- The Consumer Guarantees Act 1993 and the Fair Trading Act 1986, if you are a New Zealand consumer.
Where any such law applies and a right or remedy cannot lawfully be excluded, our liability is limited (to the extent permitted by law) to resupplying the relevant service or paying for that resupply.
11. Property transactions are with the developer
PRiMAX does not sell property. Any decision to enquire about, reserve, or purchase a property is a matter between you and the relevant developer or their appointed selling agent, and is subject to any contract or terms they provide separately. PRiMAX is not a party to that transaction and accepts no responsibility for the conduct, representations, or commercial terms offered by a developer or agent.
12. Termination
We may suspend or terminate your access to the Website at any time, without notice, if we believe you have breached these Terms or your conduct is harmful to us, our developer clients, our users, or third parties. Provisions relating to intellectual property, disclaimers, limitation of liability, and governing law survive termination.
13. Governing law and jurisdiction
These Terms are governed by the laws of New South Wales, Australia. The courts of New South Wales have exclusive jurisdiction over any dispute arising out of or relating to these Terms or your use of the Website.
If you are a New Zealand consumer, nothing in this clause excludes any non-excludable right you may have to bring proceedings in New Zealand under New Zealand consumer law.
14. Changes to these terms
We may update these Terms from time to time. The current version will be posted on the Website. Your continued use of the Website after changes are posted constitutes acceptance of the updated Terms.
15. Contact us
For questions about these Terms, please contact: