Every serious buyer leaves a trail. 
reads it.
THE COST OF GUESSWORK
Off-the-plan developers leave at least 5% of gross revenue on the table on every project.
Not in one big mistake. In small ones that compound silently.
Mispriced
stock
1.7%
Set too high and stock stalls. Set too low and you hand margin straight to the buyer.
Without real demand data, you're guessing which way you got it wrong.
Poor release
sequencing
1.2%
Release your best lots first and you have nothing left to drive momentum. Hold them back and you're discounting the remainder to close out a project that should have been fully priced.
Misallocated
stock
0.9%
External agents earn a higher commission than your internal team. Without demand data, your best stock goes to whoever asks for it, not whoever has earned it.
Poor lead
quality
0.8%
When CPL is the metric, volume wins over value. At $100 CPL, only 24 out of 100 leads will ever pick up the phone. The real cost per contactable lead is $416. The pipeline looks full. The opportunity is not.
Leads treated
equally
1.3%
Every lead gets the same call, the same pitch, the same priority. Without visibility into who is actually serious, effort gets spread evenly across buyers who are worlds apart in intent.
These five problems compound silently across every project. Most developers absorb them as the cost of doing business. They are not. They are the cost of missing information.
HOW IT WORKS
Buyers don't tell you what they want. But they always show you.
Before your agent picks up the phone, a serious buyer has already told PRiMAX everything.
The ad that caught their attention. The floorplans they kept returning to. The pricing on the stack they studied three times without making contact.
PRiMAX connects that trail into three things your team can act on.
01/ Which lots have the most demand.
02/ Which campaigns are generating buyers worth calling.
03/ What each buyer has looked at, so the conversation lands first time.
WHAT WE COVER
Property types
Wherever buyers are making decisions, PRiMAX is reading them.
Off-the-plan Apartments
Townhouses
House and Land
Commercial
Retirement Villages
Warehouses
Before launch
- Optimise pricing, release strategy, and channel mix
- Reduce guesswork before going live
- Build lead pool for launch day
After launch
- Diagnose stalled demand
- Identify where sales friction is happening
- Refocus effort to accelerate sell-through
WHO GETS WHAT
Up to 5% of profit is recoverable on every project.
Each project typically pulls at least three value levers. Most pull more.
Development Manager
Pricing, sequencing, and stock allocation -- the three levers with the most GR at stake -- are yours to pull. PRiMAX tells you which lots to price higher, which to release first, and which to protect from external channels to avoid discounting tough stock.
Sales Director
The biggest single lever on the list at 2.2%. Your team calls the right buyers first, already knowing what they have looked at and which stock fits. The display suite fills with people who are close to a decision.
Marketing Director
CPL measures volume. PRiMAX measures quality. See which campaigns generate buyers who actually buy, shift spend accordingly, and use each buyer's browsing behaviour to send personalised, contextual content that keeps your project in real consideration. Worth 1.4% of GR
PROVEN IN MARKET
Live on projects across Australia and New Zealand. Over $2.1B in property sold on PRiMAX.
Sydney
GETTING STARTED
Simple to understand. Faster to implement than you think.
PRiMAX can be up and running within two days, connecting directly with the CRMs your team already uses. We handle the setup.
PRiMAX is priced per project on a 12-month contract, based on the number of lots. One rate card. No hidden fees, no custom deals full transparency on pricing from the first conversation.
For developers new to PRiMAX, we invest a portion of our own fees to reduce the barrier to getting started. We back ourselves to earn it back many times over.
Our minimum objective for every client is a 10x return on our fee. If we don't believe we can deliver that for your project, we will tell you before you sign.
THE FOUNDERS
They met as neighbours in Bondi. They turned out to be the right combination of frustration and capability at exactly the right time.
Mark spent over a decade inside property, launching more than 40 off-the-plan developments, sitting in pricing meetings, and watching the same problem repeat itself. Developers were making million-dollar decisions without ever really knowing what buyers wanted. The data existed. No one had built a way to capture it.
Mark Bernberg
Sean Heydenrych
Sean had spent his career solving exactly this kind of problem in other industries. Dynamic pricing in airlines. Funnel analytics in e-commerce. Behavioural modelling in financial services. The methodology was proven. It just hadn't been built for property.
Results
One project. Four weeks. 5.39% additional gross revenue captured.
Frequently Asked Questions
PRiMAX is a new category. These are the questions developers ask before anything else.
A CRM records what buyers tell you. PRiMAX captures what buyers do before they ever make contact. It tracks browsing behaviour across your listings, scores every buyer by intent, and pushes that intelligence into the CRM your team already uses. Your CRM stays. PRiMAX makes every record in it more valuable.
Book a demo
We run demos every day. Consistent feedback: once you see PRiMAX, you can't unsee it.
We will show you the platform in action. Real buyer intelligence, real intent scoring, real commercial insight.
You will get an honest look at what you are currently missing and a clear sense of whether PRiMAX solves the problems you are trying to fix.
No hard sell. No pressure.